Femia Wrapped

Femia · Year in Review

Designed a Spotify Wrapped-style year-in-review experience for Femia users — turning a year of personal health data into a shareable, emotional recap. The feature surfaced cycle patterns, fertility milestones, and health habits in a way that felt personal, celebratory, and distinctly Femia.

Role

Product Design Lead

Year

2023

Platforms

iOS, Android

Industry

Femtech

Health data is deeply personal — a year-in-review had to feel meaningful and celebratory, not clinical. The feature needed to surface cycle patterns, fertility milestones, and health habits in a way that resonated emotionally without oversimplifying sensitive information.

Designed a story-driven format that revealed personal insights one at a time — each screen a moment of recognition. The visual language borrowed from Femia's brand identity: warm, expressive, and distinctly not generic. Interactions were designed to feel rewarding and shareable.

Launched as a seasonal feature for 1.2M+ users · High share rates · Strong engagement across the recap flow