Inga Sumska
Lily Plant — screen 1

Brand identity & core experience

The product needed to go beyond scan-and-identify. Every touchpoint was designed to feel personal and warm — turning a utility into a companion users would reach for out of curiosity, not just necessity.

Instant plant scan

A camera-first flow that delivers identification in seconds — no menus, no setup, just point and discover.

Plant profiles & care guides

Rich detail pages with watering schedules, sunlight needs, and care tips — giving every scan lasting practical value.

Lily mascot

A character that guides, reacts, and adds personality to every interaction — turning a technical tool into something that feels alive.

Personal collection

A garden-like library of scanned plants that grows with the user, creating a sense of progress and ownership.