Lily Plant

Plant Identifier

Named, branded, and designed entirely from scratch — including the mascot character that became the heart of the product's identity.

Role

Brand & Product Designer

Year

2021

Platforms

iOS

Industry

Lifestyle

Plant identification is a solved technical problem — but building an app people love requires personality. Lily needed a brand that felt warm and trustworthy, turning a utility into something delightful. The mascot had to carry the app's voice and make every scan feel like a discovery.

Created the name, visual identity, mascot character, and complete UI system. Designed every screen around the core flow — instant scan, plant profile, care guide — with the mascot providing guidance and personality throughout. Built all marketing assets and App Store materials from the same creative direction.