Groovy Loops

Beat Maker

Took full ownership from concept to launch — naming, branding, UI system, motion design, and App Store go-to-market, all solo.

Role

Product Design Lead

Year

2020

Platforms

iOS

Industry

Music

Music creation tools are intimidating — and most people quit before they make anything. Groovy Loops needed to feel like immersive play from the first tap, not a DAW. The challenge was designing an experience that pulled users in through engagement and gamification, gave them original soundpacks to build with, and made creating feel so effortless they'd keep coming back just to see what they could make next.

Built everything from scratch: name, brand identity, logo, colour system, and the full UI. Designed each core screen — beat grid, instrument selector, effects panel — around instant gratification. Created motion design for transitions and sound feedback, and produced all App Store marketing assets and go-to-market materials.

iOS · App Store launch · Users shared their tracks on YouTube, making the product go viral organically.